The Club v Country Conundrum.
They say if you wait long enough everything changes. It was back in the early 2000’s that a meeting took place between the then coach of the Socceroos Frank Farina and coach of the Kookaburras Barry Dancer to look at
Podcast #53 – Former Kookaburra Mark Knowles, The ICC Make a Wise Decision, Is Selection at the FFA Linked to Marketing, and So Much More
Thank you for all your feedback on the last show and our interview with Brand expert David Mitchell, hopefully you will find this show just as interesting. Our guest on this show is a man who has to be one
Podcast #52 – The Battle of the Brands, The A-League, Anzac Day, Player Opinion and So Much More
As sport becomes big business we are hearing the term Brand bandied about a great deal more. If it is not a player’s brand then it’s a team’s or a National Association’s. It would appear of late that we have
A Long Off Season For Glory, and One That Must See Change
Sadly for Perth Glory the 2017/18 season has been a disappointing one. They failed to make the finals, which is a massive blow when only four teams in the league miss out on being a part of the end of
Don’t Be Fooled By Marketing Spin
We all know that marketers are the masters of changing facts to sell a product. There has been an advertisement airing featuring four of the Socceroos promoting the A-League sponsor and the league itself. The name of the advertisement and
