No Time For Freebies
Who is sport for? Surely, it belongs to those who pay to play each week in leagues and competitions around the world, the same people who then pay their hard-earned cash to go and watch the professionals play. The game
Quality Over Quantity? It Appears Fans are Beginning to Make it Clear What They Want.
Is there too much sport today? The last two decades have seen the whole sports environment turned on its head. Broadcasters set up dedicated sports channels offering sport on your screens 24 hours a day. Some even offered channels dedicated
Is It Time the Members Spoke Up and Demanded Better ‘Customer Service?’
It was refreshing to hear someone say recently that there needs to be a shift in the attitude of State and National Sporting Associations, and that they need to “realise that they are in the customer service business.” That without
Is It Time To Delete “In Competition?”
Why is the name Hans-Gunnar Liljenwall one that every sports fan should know? Hans-Gunnar Liljenwall was a Pentathlete from Sweden. His name is etched in sporting history as he was the first Olympic athlete to be suspended for using a
Telling a Story, But Is It The One Fans Want to Hear?
“That is not the narrative we are trying to promote.” These were words uttered by a media manager in sport in the past month. Is this is what is wrong with sport today? People trying to tell a story that
