NTFS#127 – Brand Management and Getting it Right. Perth Glory, F1, Tax payer Funded Events and So Much More

The celebrations are over as we move onto show number 551, and as usual plenty to discuss with another special guest on a slightly longer than normal show.

Perth Glory has a new owner after over 20 years under Tony Sage. Only the diehard fans have stuck with the team through what have been some turbulent times. We catch up with Brand Consultant David Mitchell (dna-rB) to look at what the new owner Ross Pelligra is going to have to do to win the fans back and lift the club back to former levels of success. David also talks about F1, an area he knows well and looks at the damage currently being done to the Red Bull brand.

In the topics under discussion Ashley looks at Optus stadium which was Government funded and asks why is the Government putting it’s hand in its pocked to to subsidise so many events at the stadium? Surely those running the venue should be out there selling the benefits of performing at this venue rather than having to lean on Government funding when it comes to hosting events. He also questions the prudence of hosting AC Milan and AS Roma straight after the Serie A Season ends; and is a little disparaging to both teams. Will the stadium be full for this game?

John opts for a range of topics rather than just one. First up he turns his attention to the NRL who took a league game to Las Vegas. Do they have the best chance of any football code of cracking the American market? Next up is the “Pool of Death,” and once again Australia finds itself being in this dreaded group. If it is the best of the best competing surely every group is a “Pool of Death?” John then looks at how Fair Game UK – guests on Podcast #125 – has now had a small victory with the new Football Governance Bill in the UK. He then moves onto whether the Olympic Games will in fact be hosted by Brisbane in 2032.

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NTFS#127 – Brand Management and Getting it Right. Perth Glory, F1, Tax payer Funded Events and So Much More
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One thought on “NTFS#127 – Brand Management and Getting it Right. Perth Glory, F1, Tax payer Funded Events and So Much More

  • March 28, 2024 at 8:39 am
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    What a great show! Thank you.

    Totally agree re Optus Stadium those figures are terrible. It needs to be run by a proper stadium management company. I will not watch rectangular sports there, you are too far away.

    David Mitchell is excellent. What a lot of sense he talks. Great that he feels that Ross Pelligra is on the right track, his predecessor could have done with some of David advice as he has driven the brand into the ground.

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