Controlling The Hype
It was a huge boost for Women’s sport in Australia, and sport in general when it was announced last week that the FIFA Women’s World Cup will be hosted by Australia and New Zealand in 2023. The withdrawal of first
Brand Alignment: A Plus Or A Minus When it Comes to Australian Football?
Yesterday what many already knew became official, that the Football Federation of Australia had lost another sponsor, Hyundai. New CEO James Johnson must be wondering what he walked into having only stepped into the role in January. It is understood
Coaching Courses – Are They Still Relevant Or Do They Just Need To Evolve?
Coaching courses have become a great revenue stream for a number of sports in recent years. While up-skilling coaches is a good thing, the problem comes down to the basic economics of supply and demand. Many nations and many sports
Can You Feel It In The Air Tonight?
In December Australia’s East coast was swathed in a blanket of smoke, from the devastating bushfires that swept the country. This smoke suddenly put many sporting events and individual fixtures in jeopardy. In December, Sydney’s air quality soared as high
2020 – A Time For Clear Vision
Next year will be the year 2020. Twenty-twenty vision is often perceived to be perfect vision. However if you talk to those who work in this field they will tell you that twenty-twenty vision in fact only indicates ‘the clarity
