Looking For Unity
The Flying Kangaroo on the tail of the Qantas aircraft is accepted as one of the most instantly recognisable brands in the world. Over the years it has been tweaked to keep it up to date but its essence has
Podcast #53 – Former Kookaburra Mark Knowles, The ICC Make a Wise Decision, Is Selection at the FFA Linked to Marketing, and So Much More
Thank you for all your feedback on the last show and our interview with Brand expert David Mitchell, hopefully you will find this show just as interesting. Our guest on this show is a man who has to be one
Podcast #52 – The Battle of the Brands, The A-League, Anzac Day, Player Opinion and So Much More
As sport becomes big business we are hearing the term Brand bandied about a great deal more. If it is not a player’s brand then it’s a team’s or a National Association’s. It would appear of late that we have
The Price Athletes Are Paying
What is a sportsman today? If one looks up the the word in a dictionary you will find two main definitions. The first states, “a man who takes part in a sport, especially as a professional.” The second definition is
Women to Make Sale More Attractive?
News that Perth Glory Women will as of this season come back under the umbrella of the A-League club, is no doubt one that has many fans a little concerned. Despite criticism as to how Football West have implemented the
