Sydney Morning Herald

Brand Alignment: A Plus Or A Minus When it Comes to Australian Football?

Yesterday what many already knew became official, that the Football Federation of Australia had lost another sponsor, Hyundai. New CEO James Johnson must be wondering what he walked into having only stepped into the role in January. It is understood

The Game they Play in Heaven Relegated to Hell

It is hard to believe that Rugby Australia finds itself in such financial trouble. That is the view of many sports fans. Their reasoning being that Rugby is played by the private school boys, the men from the top-end of

To Do The Haka Or Not To Do It, That is the Question

England are in the final of the Rugby World Cup where they will meet South Africa. a final which will be played this weekend. To make it to the final they beat the team everyone had said was ‘invincible,’ the

Low Viewing Figures – Who Is To Blame? Probably Not The Sport.

The World of Sport can be a minefield these days. Gone are the days when you negotiated a Television deal sat back and watched the cash roll in to fund the sport for the next three to four years. In