Sponsorship

Finding Fans the Old Fashioned Way

How many sports are trying to build on unstable foundations? In today’s ultra-competitive sporting world it is not just athletes vying for exposure and their share of the money. It is also sporting clubs and sporting associations vying for exposure

The Price Athletes Are Paying

What is a sportsman today? If one looks up the the word in a dictionary you will find two main definitions. The first states, “a man who takes part in a sport, especially as a professional.” The second definition is

A Time To Go Public or Not?

In today’s society we are frequently reminded that one must have a “digital presence.” We are also frequently told that various activities such as sport are “inclusive.” Are these statements really true? Is there a time and a place for

Time for a Review?

Over the Christmas period there was much debate once again on social media about the Video Referral system in a number of sports, in particular during the Boxing Day Test match in Melbourne and with the Video Assistant Referee on

Cultural Change Needed To Create Community Clubs

The National Premier Leagues competition in Western Australia has been running for four seasons and it is fair to say that it has failed to lift the game to the level that was promised. One of the key reasons that