Netherlands

Its Football, But Not As You Know It.

There will be many who will be interested to hear the outcome of some live experiments on referees last week. No need for rude comments! The International Football Association Board (IFAB) with the co=operation of Major League Soccer (MLS)  organised

All Eyes on India’s Squad Selection

Tomorrow Hockey India are expected to announce their team for the Rio Olympics and there is great expectation in the country that has won 8 Olympic Gold medals in the sport, although the last one was 36 years ago. India

India Definitely One to Watch in Rio

Just over six months ago India had their first podium finish in a hockey tournament since 1982 when they won bronze at the Hockey World League finals. Suddenly there was talk as to whether the former powerhouse of World hockey

A Sporting Chance

There is no doubt that Cricket is King in India when it comes to sports coverage. There is cricket on the television almost 24 hours a day from local games to international games, as well as even Masters internationals, there

A Photo Kills a Thousand Words

Sometimes the best laid marketing plans can be undone in the simplest of ways. In 1989, after much hype Pepsi launched a television commercial using the hottest person in Pop at the time, Madonna. The advert aired in prime time