national associations

Time To Let Go?

Most of us have at some point in our lives been in a situation where we have had to let go. It may have been a sick pet, a bad job, or a partner. It can at times be heart-wrenching,

Remaining Relevant.

Ever since the postponement of the Tokyo Olympic Games last year the future of the Games has come under much closer scrutiny. Many have echoed the thoughts of others who have questioned whether the current model is sustainable. The current

The Month That Changed the Game.

The early 1980’s were a time when many in India believe there was a changing of the guard. India had won the 1980 Olympic hockey Gold medal in Moscow. It was their eighth Olympic Gold medal in 12 Olympiads; albeit

Is It Time For More Golden Moments?

Is modern day sport about the contest, or is it purely about entertainment? Ask the television executives who are now the ones predominantly funding sport, and they will tell you that is all about entertainment. Ask the average fan and

Away From The Numbers

News from Lausanne last week that the International Hockey Federation had signed a ten-year deal with a company that is going to deliver digital media solutions and a “ground-breaking fan engagement service,” was no doubt music to many hockey fans