FIFA

Mistimed Messaging?

In sport, and in life timing can be everything. Today the FIFA Women’s World Cup will start, a tournament hosted for the first time in Australia and New Zealand. It is likely to be a huge event for both countries

Podcast #120 – Pole Sports Gaining Recognition, The Ashes and Messaging via Captain’s Armbands…

Not the Footy Show Podcast

We have two guests on this show, as we delve into the topic of Pole sports. A week ago the Australian Pole Sports Federation held the national Championships in Penrith, New South Wales. We have featured Pole on NTFS on

And So It Continues…

There is nothing wrong with promoting an event. There is also nothing wrong with being caught up in the emotion of an event, but the way the hosting of the FIFA Women’s World Cup is being used by some is

Managing Expectations

In just over three weeks the FIFA Women’s World Cup will kick off in Australia and New Zealand. Without doubt this will be the biggest event for football in this part of the World, surpassing the Asian Cup hosting in