FIFA

Brand Alignment: A Plus Or A Minus When it Comes to Australian Football?

Yesterday what many already knew became official, that the Football Federation of Australia had lost another sponsor, Hyundai. New CEO James Johnson must be wondering what he walked into having only stepped into the role in January. It is understood

Something’s Gotta Give

One thing that hopefully Australia has learned during this period in history is that too many tiers of Governance leads to confusion. We have had our Federal Government make an announcement, but then the State Governments have made their own

The Time For Essential Change is Now

No one knows what the aftermath of the Coronavirus will look like. Only time will tell. However we can all be pretty sure that things will change for a period of time, maybe forever. The planning of some changes need

A Chance to Walk Away or Taking Control?

It was the US Novelist James Allen who wrote the line “Circumstances do not determine a man, they reveal him.” This has been and will no doubt be the case once we look back on these times. The A-League in

Declined – Insufficient Funds

How many sports in Australia are self supporting? That is a question every sports fan or participant should be asking, and whether their sport is self supporting. The terrifying answer is that very few are , in other words they