Setting Their Sights Too High?
There would not be a sports fan in the country who is not aware what a disaster Australia’s bid was to host the 2022 FIFA World Cup. It was a campaign that showed just how naive those running the game
A Level Paying Field
Whenever people refer to sporting contests the phrase ‘it must be an even playing field’ invariably pops up. Over the years the interpretation of the phrase has changed. It used to mean that the conditions for all contests and or
Have Egos Been Put Before the Team?
At the start of 2019 there were few in football in Australia who didn’t believe that the Matildas had a genuine chance of contesting the World Cup Finals in France, which get under way this week. However six months is
Putting The Individual Ahead of the Team
‘Player of the match’ awards in team sports have always been a topic for debate. How often does the goalscorer get the nod over the player who created the opportunity for the scorer? Is this simply a laziness on the
Who Are You?
There are hundreds of brands worldwide whose logo is instantly recognisable to thousands if not millions of people. Before you read on just see how many you can name. Creating a brand takes time, and making your logo part of
