For sports fans far and wide
The FIFA World Cup is the most watched sporting event there is. Being held every four years there is usually an excitement as another event approaches. Even though only eight countries have won the World Cup in 22 tournaments, and
We are back again with another slightly longer than usual show. Thank you to all those who contacted us saying how much they enjoyed our last show and the interview with Pierre-Emmanuel Luneau-Daurignac all of you sharing his concern that
Every sportsperson would love to represent their country. It is one of the greatest honours that can be bestowed upon a player. It is important to remember that it is an honour, one that only a very small percentage ever
Why were youth international sporting tournaments created? This is a question that you would assume would have a very simple answer, but depending who you ask you will receive differing answers. One answer is that these were a chance to
Sports Marketing has become so big today that it has its own subdivision within the marketing industry. Businesses started linking themselves to sport as far back as the 1870’s. The tobacco industry was the first to really seize the opportunity
