FIFA World Cup

NTFS #143 – Finding the Right Leaders, Insurance Changing Sport, and The Future of the Confederation.

Not the Footy Show Podcast

We are back again with another slightly longer than usual show. Thank you to all those who contacted us saying how much they enjoyed our last show and the interview with Pierre-Emmanuel Luneau-Daurignac all of you sharing his concern that

On A Collision Course

Every sportsperson would love to represent their country. It is one of the greatest honours that can be bestowed upon a player. It is important to remember that it is an honour, one that only a very small percentage ever

Developing Players – A Money Making Exercise or a Genuine Mission?

Why were youth international sporting tournaments created? This is a question that you would assume would have a very simple answer, but depending who you ask you will receive differing answers. One answer is that these were a chance to

The Political Sponsorship Hot Potato

Sports Marketing has become so big today that it has its own subdivision within the marketing industry. Businesses started linking themselves to sport as far back as the 1870’s. The tobacco industry was the first to really seize the opportunity

Arm Band – Wagon?

To be given the captaincy in any sport is an honour, no matter how it comes about. With that honour comes responsibility. Captaincy is awarded to individuals for a number of reasons, it can be because of recognised leadership qualities