The Cost of Winning
Winning in Sport today s everything. Almost any sports fan or past player will have heard the famous line by the American sportswriter Grantland Rice, who famously wrote that “it matters not who won or lost, but how you played
NTFS #139 – Lekeisha Pergoliti’s Silver Medal, The Impact of Athletes Asking for Sponsors, and Is the Future of Umpiring Going to be Left to Video?
Welcome to another podcast, can you believe we missed our own 20th Birthday? Thank you to those of you who were there at the start and are still tuning in. As usual we have another great guest lined up for
Telling a Story, But Is It The One Fans Want to Hear?
“That is not the narrative we are trying to promote.” These were words uttered by a media manager in sport in the past month. Is this is what is wrong with sport today? People trying to tell a story that
Lacking Support
There are many who will read this who remember the days before airlines had personal televisions in the back of every seat. When a screen would appear in the bulkhead, and you had to find a good angle to be
Time to Protect the Integrity of the Competition?
Integrity is becoming outdated. Integrity is the quality of being honest and having strong moral principles that you refuse to change, it is about doing the right thing in a reliable way. To have integrity is to have a moral
