CEO

Away From The Numbers

News from Lausanne last week that the International Hockey Federation had signed a ten-year deal with a company that is going to deliver digital media solutions and a “ground-breaking fan engagement service,” was no doubt music to many hockey fans

Is Outside Help The Answer?

Regrettably for sports fans there are a number of sports locally, nationally and Internationally that face an uncertain future. Sports and clubs that find themselves in dire straits. Some have accepted the predicament that they find themselves in and have

The Demise of The Manager

Has the dawn of the coach seen the demise of the manager, and as a result impacted on teams and clubs? Football fans of all ages know the names of the great managers in the game, the likes of Sir

Brand Alignment: A Plus Or A Minus When it Comes to Australian Football?

Yesterday what many already knew became official, that the Football Federation of Australia had lost another sponsor, Hyundai. New CEO James Johnson must be wondering what he walked into having only stepped into the role in January. It is understood

The Game they Play in Heaven Relegated to Hell

It is hard to believe that Rugby Australia finds itself in such financial trouble. That is the view of many sports fans. Their reasoning being that Rugby is played by the private school boys, the men from the top-end of