Athletics

A Change of Tack Needed – You Can Bet On It.

Is money the root of all evil and sport simply one of its victims? Everywhere you look at the moment in sport there is corruption, or people breaking the rules. Athletics, football, tennis, boxing, AFL, and cricket to name just

To Tweet or Not To Tweet

They say that an athlete’s time at the top is limited so it is only fair that they make hay while the sun shines. Yet the dawn of social media has created a storm cloud which could harm the harvest.

Faster, Higher, Stronger, But Make Sure You Bring Home a Medal!

Last week the Australian Olympic Committee announced that Australia is set to double its medal haul from the London Olympic Games. A very bold statement a year out from the Olympic Games in Rio. The AOC’s benchmark study predicts 13

Respecting A Nation’s Anthem

Ask any athlete who has represented their nation at the highest level and they will tell you that one of the most special moments is standing hearing your national anthem played. I have been fortunate to work with, and stand

Kenya Believe It?

The Sydney 2000 Olympics are when the Paralympics are said to have come of age, and there is no doubt that in London in 2012 they were warmly received by sports fans. The television coverage by Channel Four in the