No Sport For Scoundrels
‘You do the crime, You do the time.’ That line has been around for decades. In sport it should be no different. In football if you trip a player as he is running through to score, you concede a penalty,
Getting Australian Sport Back on Track
They say that sport and Politics do not mix, but most fans of sport and followers of politics know that to be a lie. Modern day sport needs to stay close to Politicians in order to receive their share at
Podcast #58 – Fandom, Do You CORF or BIRG? And So Much More.
If you are reading this you are no doubt a sports-fan, but what kind of fan are you and why are you loyal to your team? Our guest on this show is Brand and Reputation consultant David Mitchell fonder of
Putting Athletes Back in The Spotlight
Everybody knows as sport becomes more of a business and sponsors become vital in terms of hosting events and putting teams on the park, then these sponsors want a return on their investment. Some would say that it has become
The Beauty of Sport
In the past two months two sporting World Cups have come to an end and it is fair to say both were a resounding success. So why are so many sports hell-bent on trying to convince sports fans that new
