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Entertaining Sport or Sport as Entertainment?

Just over a week ago the world witnessed entertaining sport, and sport as entertainment, and it appeared that the majority preferred the former. The sport as entertainment was the boxing bout between you-tube sensation turned boxer Jake Paul and former

Sultan of Johor Cup 2023 – Live and Free

We are proud to announce that for the fourth year the Johor Hockey Association has paired up with Ashley Morrison Media to provide a livestream of ever game of the Sultan of Johor Cup 2023. This is without doubt Asia’s

Is Success not Being Predictable?

How does one measure the success of a sport in the modern era? The answer invariably is it depends upon who you talk to. Is it based on the attendance figures at live games? Is it based on the viewing

Has The Golden Goose Been Cooked?

This decade has started off as a testing one for sport and its broadcasters, and that is unlikely to change in the coming years. Television deals have been a major revenue stream for many sports. The top sports, in terms

Space Invaders – Time to Go Back in Time

Watching the Wallabies play Argentina’s Los Pumas at the weekend made me realise that I had a privileged childhood. I was fortunate to grow up in the 1970’s and 1980’s. A time when rugby had every right to claim to