It’s Just Not Cricket
The question is where will it all end? We are seeing the sports that we – well those of us over a certain age – have watched for years being constantly the victims of “Innovation.” The reasons for these “innovations”
Investing in the Brand Rather Than the Sport
Today in sport your “Brand” is everything. In many cases the “brand” is bigger than the team. (Podcast #52 – Battle of the Brands) The team is made up of the players that represent the club and they go out
Built on More Than Emotion
In the twenty-first Century, as we are regularly told, sport is all about winning. On Saturday night at the Crown Casino in Perth the Western Force held their annual awards night, and there were a number of winners, but what
Has The NPL Derailed Football in WA?
We have all heard stories of gamblers who keep betting $20 sums or more and lose track of how much they have spent. Their spend may be between $200 – $500 before they record a $100 win that they celebrate
What Is It They Say About Statistics…
The last week has been a very long one for those who don’t follow the AFL or the West Coast Eagles in Western Australia. (Our name should tell you that we clearly don’t!) You would think that nothing else had
