For sports fans far and wide
We have all heard of ambush marketing. It was evident in 2006 at the FIFA World Cup prior to Australia’s crucial final group game against Croatia. A small plane flew over Stuttgart promoting Qantas flights. Emirates the airline who had
Patience is a rare thing in modern day society where information and so much more is available at your finger tips. Is it therefore surprising that many in the UK are beginning to question what really was the legacy of
Having attended the Paralympic Games in London I was warmed one day as I left the 5-a-side Blind football to hear a little boy say to his mum, “That was great mum, can we come again next year?” She then
Every host nation of the Olympic Games in recent years has seen their country’s medal tally rise on the back of what many believe is the ‘home-ground’ advantage. Great Britain is no exception and the Lottery in the UK has
Nike stepped on the toes of rugby fans world wide when they came up with the much talked about alternative rugby strip for England, which was black. Many believing it showed a distinct lack of respect and tradition for the
