the Ashes

Podcast #65 – Marketing Sport and Is It a Case of Quantity rather than Quality when it comes to Coaches?

Yes we are back with another show and once again we have gone slightly over time, but that may be because our guest on this show was talking too much sense. So who is our guest on this show? Sam

Do India Have The Firepower to Make History?

The Australian domestic cricket season is just around the corner, and with a Test series against India and Sri Lanka on the horizon the Big Bash League may well prove the focal point of the summer ahead; that or Fox

Four Day Tests? You Must Have Peebles in your Head

It was the cricket writer Ian Peebles who wrote back in the 1960’s that when it came to new International teams being given Test Cricket status he thought they should be given an abbreviated version than the standard five days.

Cricket’s One Big Test

A common trend in today’s world is for companies to bring in “specialists” to give them advice as to how they can do things better. Sporting organisations are no different. Just as coaches and athletes will look at new training

Runners Up in More Ways Than One

The reason the presentation of the FA Cup is so special is because it is so simple. The game finishes, the players celebrate and commiserate and then the losers climb the famous steps to collect their medals, followed by the