Sydney Olympic Games

Endless Potential?

When it comes to sport there are few things worse than looking back and realising that individually or as a team you never fulfilled your potential. When one looks back on this current period of time many followers of the

Down And Out In Paris… Not Now.

When times are tough in the world of politics the rule of thumb is to create a diversion. Put a new topic in the spotlight to take people’s minds off the really contentious issue. If ever an organisation was a

Is All Sport Really A Business?

Sport in the 21st century we are told is big business. We are also told that sport is no longer about the contest, but about entertainment, and as we all know the entertainment business is a massive industry. However are