Sydney Fc

Is Expansion and Restructure the Way Forward?

Fifteen years ago football fans in Australian dreamt of a new dawn for the game. The game was disjointed, it was corrupt and it was in disarray. Soccer Australia which was the game’s governing body was under immense pressure and

Is A Foreign Coach The Best Option In The Long Term?

The Socceroos coach for the World Cup is due to be announced in the next few weeks, and it is almost certain that it will be a foreign high profile coach that will be appointed. Sydney FC coach Graham Arnold

Time to Listen to The Fans

It has been a well publicised fact that support for the A-League has diminished in 2017/18, and many have tried to explain why this has happened. The A-League Club owners have their own ideas as to why this has been

Trying To Be Too Clever?

Football is a simple game. How many times have fans heard that said? Yet in Australia at the moment we seem to be ignoring this basic truism. Alex Brosque the Captain of Sydney FC did not hold back in an

Don’t Be Fooled By Marketing Spin

We all know that marketers are the masters of changing facts to sell a product. There has been an advertisement airing featuring four of the Socceroos promoting the A-League sponsor and the league itself. The name of the advertisement and