Looking For Unity
The Flying Kangaroo on the tail of the Qantas aircraft is accepted as one of the most instantly recognisable brands in the world. Over the years it has been tweaked to keep it up to date but its essence has
Taxing Times For Sport?
As all followers of sport in Australia know, funding not only a team, but funding a sport is a big issue. At club level what does a sponsor get for their investment? How many actually see a return on that
Who Are You?
There are hundreds of brands worldwide whose logo is instantly recognisable to thousands if not millions of people. Before you read on just see how many you can name. Creating a brand takes time, and making your logo part of
Sharing the Pain and The Blame
The Socceroos have missed out on direct qualification for the FIFA World Cup in 2018. To some this has come as a big shock. They can still qualify, however they will have to do it the hard way. The way
Cricket’s One Big Test
A common trend in today’s world is for companies to bring in “specialists” to give them advice as to how they can do things better. Sporting organisations are no different. Just as coaches and athletes will look at new training
