And So It Continues…
There is nothing wrong with promoting an event. There is also nothing wrong with being caught up in the emotion of an event, but the way the hosting of the FIFA Women’s World Cup is being used by some is
Brand Alignment: A Plus Or A Minus When it Comes to Australian Football?
Yesterday what many already knew became official, that the Football Federation of Australia had lost another sponsor, Hyundai. New CEO James Johnson must be wondering what he walked into having only stepped into the role in January. It is understood
The Game they Play in Heaven Relegated to Hell
It is hard to believe that Rugby Australia finds itself in such financial trouble. That is the view of many sports fans. Their reasoning being that Rugby is played by the private school boys, the men from the top-end of
