For sports fans far and wide
Last week was in some ways a red letter day for football in Australia, as not only was the exisiting National Club Identity Policy introduced by the Football Federation of Australia (FFA) canned, but the the National body admitted that
In recent months there have been a number of coaches around the world who have come under the microscope for their methods, and in nearly every case it has been played out in public, and been very ugly. In the
Today in sport your “Brand” is everything. In many cases the “brand” is bigger than the team. (Podcast #52 – Battle of the Brands) The team is made up of the players that represent the club and they go out
In today’s world it is not enough to be good at something. Unfortunately to capture people’s imagination you have to be outstanding, sensational, and any number of other adjectives. However there is a noun that is frequently used, and sadly
If you are reading this you are no doubt a sports-fan, but what kind of fan are you and why are you loyal to your team? Our guest on this show is Brand and Reputation consultant David Mitchell fonder of
