Time To Toughen Up?
In recent months there have been a number of coaches around the world who have come under the microscope for their methods, and in nearly every case it has been played out in public, and been very ugly. In the
Investing in the Brand Rather Than the Sport
Today in sport your “Brand” is everything. In many cases the “brand” is bigger than the team. (Podcast #52 – Battle of the Brands) The team is made up of the players that represent the club and they go out
Who Is A Legend?
In today’s world it is not enough to be good at something. Unfortunately to capture people’s imagination you have to be outstanding, sensational, and any number of other adjectives. However there is a noun that is frequently used, and sadly
Podcast #58 – Fandom, Do You CORF or BIRG? And So Much More.
If you are reading this you are no doubt a sports-fan, but what kind of fan are you and why are you loyal to your team? Our guest on this show is Brand and Reputation consultant David Mitchell fonder of
The Price of Conceding Late
Penalties have been around in a number of sports almost since the first rules were formalised. While penalties to decide the outcome of drawn fixtures have been in place for almost half a century in most sports. The penalty in
