Specialisation Is Not Fun
Why do we play sport? There are a number of different reasons. Some play to stay fit, some play to be a part of a team or a community, and a small minority play for a living. Many in that
For sports fans far and wide
Why do we play sport? There are a number of different reasons. Some play to stay fit, some play to be a part of a team or a community, and a small minority play for a living. Many in that
Playing the game in the right spirit should be something that is commonplace, but sadly in today’s world when we witness acts of sportsmanship they stand out. Yesterday at the Sultan Azlan Shah Cup in Ipoh, Malaysia, Australia played arch
Sometimes the best laid marketing plans can be undone in the simplest of ways. In 1989, after much hype Pepsi launched a television commercial using the hottest person in Pop at the time, Madonna. The advert aired in prime time
One has to feel for Great Britain’s hockey players. They qualified for the Olympic Games in Rio di Janeiro next year with a third place finish at the Hockey World League semi finals in Antwerp, and only lost one game