Soccer Boos Ad Campaign.
In most countries across the globe the national team is simply known as the name of the country that they are representing. That is first and foremost what they are referred to and known as. There are a few that
And So It Continues…
There is nothing wrong with promoting an event. There is also nothing wrong with being caught up in the emotion of an event, but the way the hosting of the FIFA Women’s World Cup is being used by some is
A Rod For Their Own Back?
Whether we like it or not frequently the most careful planning doesn’t necessarily ensure success. Coaches know this probably more than any others in the sporting world, and that is why the sign of a good coach is identifying that
Fornaroli Selection Highlights Development Failure
While many are celebrating the fact that immediately after becoming an Australian citizen Uruguayan-born Bruno Fornaroli has been added to the Socceroos squad this writer almost wept for it is an indictment on the lack of quality development in Australia.
The A-League – A Time To Reflect and Change?
‘What has gone wrong with the A-League?’ This was a question posed at a dinner table on the weekend. The person who posed the question had recently read the article “A-League Audience Figures Fall To Alarming New Lows on Channel
