A Sporting Chance
There is no doubt that Cricket is King in India when it comes to sports coverage. There is cricket on the television almost 24 hours a day from local games to international games, as well as even Masters internationals, there
A Photo Kills a Thousand Words
Sometimes the best laid marketing plans can be undone in the simplest of ways. In 1989, after much hype Pepsi launched a television commercial using the hottest person in Pop at the time, Madonna. The advert aired in prime time
Can India Really Medal in Rio?
Sunday evening was a very special one for Hockey in India. In a truly remarkable game in which they were losing 2-0 at half time and 2-1 at three quarter time against world number two side the Netherlands, India went
Runners Up in More Ways Than One
The reason the presentation of the FA Cup is so special is because it is so simple. The game finishes, the players celebrate and commiserate and then the losers climb the famous steps to collect their medals, followed by the
Podcast #11 – Floorball and Hockey Take Centre Stage
As always there has been plenty to discuss in the World of sport, such as teams playing not to win as happened in the Junior Asia Cup, abandoning the toss to make cricket fairer, and also the FFA’s failure to
