Frank Lowy

The A-League – A Time To Reflect and Change?

‘What has gone wrong with the A-League?’ This was a question posed at a dinner table on the weekend. The person who posed the question had recently read the article “A-League Audience Figures Fall To Alarming New Lows on Channel

Is History Repeating With The A-League?

Is it a case of history repeating when it comes to football in Australia? For many football fans in Australia the Hyundai A-League was going to be a new beginning for the sport. Football was finally going to become a

Brand Alignment: A Plus Or A Minus When it Comes to Australian Football?

Yesterday what many already knew became official, that the Football Federation of Australia had lost another sponsor, Hyundai. New CEO James Johnson must be wondering what he walked into having only stepped into the role in January. It is understood

A Chance to Walk Away or Taking Control?

It was the US Novelist James Allen who wrote the line “Circumstances do not determine a man, they reveal him.” This has been and will no doubt be the case once we look back on these times. The A-League in

Setting Their Sights Too High?

There would not be a sports fan in the country who is not aware what a disaster Australia’s bid was to host the 2022 FIFA World Cup. It was a campaign that showed just how naive those running the game