The Sponsorship Gamble.
Going back over 100 years there have been people in sport who have believed that they are above the laws of the game and have flagrantly ignored what many refer to as the ‘spirit of the game.’ With so much
Too Much International Sport?
Playing for your country is the pinnacle in most sports. It is an honour and a privilege, and something that once achieved can never be take away. In some countries it is still a treasured moment every time a player
Public Opinion – It Cuts Both Ways.
“We live in a world where there is more and more information, and less and less meaning.” These words were uttered by French sociologist, philosopher and cultural theorist Jean Baudrillard, who passed away in 2007. He was respected globally for
The Times… Could They Be A-Changing?
If you can’t stand the heat get out of the kitchen, was an oft used phrase when players appear to bow to intense pressure. Now we do not hear it quite as much as we have become more attuned to
Is Anyone Paying The Piper?
Talk to anyone who was in Tokyo and what they experienced was very different to what was shared with the World. One of the clearest things to come out of the Tokyo 2020 Olympic and Paralympic Games is that as
