FIFA

Who Is In Charge? Time For No More Blurred Lines

The essence of sport is simple. You compete, you win, and you receive the prize and the accolades. You lose you get nothing. That is of course being extremely simplistic. Often by simply being a part of a competition we

Measuring Cup

The International Hockey Federation announced last week the qualification process for their World Cup events in 2022/23 via the Continental Championships. The qualifiers and the Continental Championships having been impacted by the postponement of the Olympic games. It was revealed

Brand Alignment: A Plus Or A Minus When it Comes to Australian Football?

Yesterday what many already knew became official, that the Football Federation of Australia had lost another sponsor, Hyundai. New CEO James Johnson must be wondering what he walked into having only stepped into the role in January. It is understood

Something’s Gotta Give

One thing that hopefully Australia has learned during this period in history is that too many tiers of Governance leads to confusion. We have had our Federal Government make an announcement, but then the State Governments have made their own

The Time For Essential Change is Now

No one knows what the aftermath of the Coronavirus will look like. Only time will tell. However we can all be pretty sure that things will change for a period of time, maybe forever. The planning of some changes need