FIFA World Cup

Putting The Individual Ahead of the Team

‘Player of the match’ awards in team sports have always been a topic for debate. How often does the goalscorer get the nod over the player who created the opportunity for the scorer?  Is this simply a laziness on the

Who Are You?

There are hundreds of brands worldwide whose logo is instantly recognisable to thousands if not millions of people. Before you read on just see how many you can name. Creating a brand takes time, and making your logo part of

Money or Nothing?

When it comes to sport everyone loves an underdog. That is until the underdog beats the team that you support! One of the things that made the recent FIFA World Cup such a success was the fact that the ‘usual

The Beauty of Sport

In the past two months two sporting World Cups have come to an end and it is fair to say both were a resounding success. So why are so many sports hell-bent on trying to convince sports fans that new

England Reborn Under Southgate

This FIFA World Cup has certainly been one to remember. Not just for the theatrics of a player some claim to be the best in the world, but also because it has in fact been an event to remember. Japan