FIFA World Cup

Have Egos Been Put Before the Team?

At the start of 2019 there were few in football in Australia who didn’t believe that the Matildas had a genuine chance of contesting the World Cup Finals in France, which get under way this week. However six months is

Putting The Individual Ahead of the Team

‘Player of the match’ awards in team sports have always been a topic for debate. How often does the goalscorer get the nod over the player who created the opportunity for the scorer?  Is this simply a laziness on the

Who Are You?

There are hundreds of brands worldwide whose logo is instantly recognisable to thousands if not millions of people. Before you read on just see how many you can name. Creating a brand takes time, and making your logo part of

Money or Nothing?

When it comes to sport everyone loves an underdog. That is until the underdog beats the team that you support! One of the things that made the recent FIFA World Cup such a success was the fact that the ‘usual

The Beauty of Sport

In the past two months two sporting World Cups have come to an end and it is fair to say both were a resounding success. So why are so many sports hell-bent on trying to convince sports fans that new