FIFA World Cup

Developing Players – A Money Making Exercise or a Genuine Mission?

Why were youth international sporting tournaments created? This is a question that you would assume would have a very simple answer, but depending who you ask you will receive differing answers. One answer is that these were a chance to

The Political Sponsorship Hot Potato

Sports Marketing has become so big today that it has its own subdivision within the marketing industry. Businesses started linking themselves to sport as far back as the 1870’s. The tobacco industry was the first to really seize the opportunity

Arm Band – Wagon?

To be given the captaincy in any sport is an honour, no matter how it comes about. With that honour comes responsibility. Captaincy is awarded to individuals for a number of reasons, it can be because of recognised leadership qualities

To Broadcast Or Not, That Is The Question

In this current day and age, it appears that every sport wants a slice of the money available from television. Yet how many truly warrant receiving money from the television stations for airing their particular sport? Does their sport bring

The Times… Could They Be A-Changing?

If you can’t stand the heat get out of the kitchen, was an oft used phrase when players appear to bow to intense pressure. Now we do not hear it quite as much as we have become more attuned to