FIFA

Why Reading and Learning Is Vital

It is an old joke that men never read instructions. Yet the joke is not so amusing when it affects others. With a large percentage of football club presidents still being male that may be why some ,or their representatives

The Political Sponsorship Hot Potato

Sports Marketing has become so big today that it has its own subdivision within the marketing industry. Businesses started linking themselves to sport as far back as the 1870’s. The tobacco industry was the first to really seize the opportunity

Time to Protect the Integrity of the Competition?

Integrity is becoming outdated. Integrity is the quality of being honest and having strong moral principles that you refuse to change, it is about doing the right thing in a reliable way. To have integrity is to have a moral

What is The Legacy?

There is a warning that comes when you take a top job in any industry, and that is when you leave you are soon forgotten. Those who were constantly seeking to win favour or receive favours no longer have a

Prophetic Words?

Last week followers of football were shocked to hear that the A-League had laid off 50% of their staff. Then probably the bigger shock was that this equated to around 40 people. Which caused many to ask why the A-League