Controlling The Hype
It was a huge boost for Women’s sport in Australia, and sport in general when it was announced last week that the FIFA Women’s World Cup will be hosted by Australia and New Zealand in 2023. The withdrawal of first
Setting Their Sights Too High?
There would not be a sports fan in the country who is not aware what a disaster Australia’s bid was to host the 2022 FIFA World Cup. It was a campaign that showed just how naive those running the game
Investing in the Brand Rather Than the Sport
Today in sport your “Brand” is everything. In many cases the “brand” is bigger than the team. (Podcast #52 – Battle of the Brands) The team is made up of the players that represent the club and they go out
No Sport For Scoundrels
‘You do the crime, You do the time.’ That line has been around for decades. In sport it should be no different. In football if you trip a player as he is running through to score, you concede a penalty,
The Price of Conceding Late
Penalties have been around in a number of sports almost since the first rules were formalised. While penalties to decide the outcome of drawn fixtures have been in place for almost half a century in most sports. The penalty in
