And So It Continues…
There is nothing wrong with promoting an event. There is also nothing wrong with being caught up in the emotion of an event, but the way the hosting of the FIFA Women’s World Cup is being used by some is
Is There Equality When It Comes to Judging Coaches?
The unfortunate result of giving people the same title means that be they good or bad they are all lumped in together, be they politicians, managers or coaches. The good ones will ultimately survive the longest, that is as long
Brand Alignment: A Plus Or A Minus When it Comes to Australian Football?
Yesterday what many already knew became official, that the Football Federation of Australia had lost another sponsor, Hyundai. New CEO James Johnson must be wondering what he walked into having only stepped into the role in January. It is understood
Podcast #53 – Former Kookaburra Mark Knowles, The ICC Make a Wise Decision, Is Selection at the FFA Linked to Marketing, and So Much More
Thank you for all your feedback on the last show and our interview with Brand expert David Mitchell, hopefully you will find this show just as interesting. Our guest on this show is a man who has to be one
Real Strategy or Just Politics?
On the eve of the Football Federation of Australia (FFA) releasing its Strategic Plan for 2016-19, Australian icon Tim Cahill hit out at the game’s governing body accusing them of “wasted opportunities” and a “lack of vision.” It has been
