What is The Legacy?
There is a warning that comes when you take a top job in any industry, and that is when you leave you are soon forgotten. Those who were constantly seeking to win favour or receive favours no longer have a
Prophetic Words?
Last week followers of football were shocked to hear that the A-League had laid off 50% of their staff. Then probably the bigger shock was that this equated to around 40 people. Which caused many to ask why the A-League
Soccer Boos Ad Campaign.
In most countries across the globe the national team is simply known as the name of the country that they are representing. That is first and foremost what they are referred to and known as. There are a few that
And So It Continues…
There is nothing wrong with promoting an event. There is also nothing wrong with being caught up in the emotion of an event, but the way the hosting of the FIFA Women’s World Cup is being used by some is
Managing Expectations
In just over three weeks the FIFA Women’s World Cup will kick off in Australia and New Zealand. Without doubt this will be the biggest event for football in this part of the World, surpassing the Asian Cup hosting in
