Australian Institute of Sport

Can You Feel It In The Air Tonight?

In December Australia’s East coast was swathed in a blanket of smoke, from the devastating bushfires that swept the country. This smoke suddenly put many sporting events and individual fixtures in jeopardy. In December, Sydney’s air quality soared as high

A Sporting Secession? There Would Appear To Be Grounds For One.

According to The Australian Newspaper today there may be a sporting secession about to take place in Australia. As far-fetched as that may sound to many, there are other issues at play that make it a possibility. The newspaper stated

Getting Australian Sport Back on Track

They say that sport and Politics do not mix, but most fans of sport and followers of politics know that to be a lie. Modern day sport needs to stay close to Politicians in order to receive their share at

Don’t Be Fooled By Marketing Spin

We all know that marketers are the masters of changing facts to sell a product. There has been an advertisement airing featuring four of the Socceroos promoting the A-League sponsor and the league itself. The name of the advertisement and

Once The Party Is Over…

Congratulations to Ange Postecoglou and the Socceroos on qualifying for their fourth consecutive FIFA World Cup. No mean achievement by a non-traditional footballing nation. However it was not plain sailing, and the team and coach had to do it the