The Selection Policy
Sport is loved by many the world over. Yet how many people really know the sport they love? They may know individual teams, players or statistics and results from years gone by, but how many know how the sport is
The Club v Country Conundrum.
They say if you wait long enough everything changes. It was back in the early 2000’s that a meeting took place between the then coach of the Socceroos Frank Farina and coach of the Kookaburras Barry Dancer to look at
Podcast #65 – Marketing Sport and Is It a Case of Quantity rather than Quality when it comes to Coaches?
Yes we are back with another show and once again we have gone slightly over time, but that may be because our guest on this show was talking too much sense. So who is our guest on this show? Sam
The Blame Game
Australia lost their opening game of the 2019 Asian Cup to Jordan. The defending Champions have since come under immense scrutiny following that defeat. The coach has been criticised, the players have been criticised, and even the officials have been
Investing in the Brand Rather Than the Sport
Today in sport your “Brand” is everything. In many cases the “brand” is bigger than the team. (Podcast #52 – Battle of the Brands) The team is made up of the players that represent the club and they go out
