Arsenal

Brand Alignment: A Plus Or A Minus When it Comes to Australian Football?

Yesterday what many already knew became official, that the Football Federation of Australia had lost another sponsor, Hyundai. New CEO James Johnson must be wondering what he walked into having only stepped into the role in January. It is understood

Cultural Change Needed To Create Community Clubs

The National Premier Leagues competition in Western Australia has been running for four seasons and it is fair to say that it has failed to lift the game to the level that was promised. One of the key reasons that

Time For Tougher Penalties at The Top

If ever fans needed proof that the commercialisation of sport is more important than the game itself, they need look no further than the suspension handed out to Real Madrid’s Portuguese superstar Ronaldo. Ronaldo received two yellow cards in his

Going Back To The Beginning – No Thanks

The football team that I support was relegated this season to Division Two, 24 years ago it was celebrating being promoted to England’s top division, the Premier League, for the first time in the club’s history. Players are being released

Time For Some Perspective

It was the late Siggy Kramer who compared Football West’s determination to push through the National Premier Leagues format to a political regime his family fled in Europe. Some thought such a comment was harsh but the control that the