Arsenal

The End Of A Marriage For Many Fans

It has been said that there is no greater love that that of a mother for her children. Football fans will tell you that if that is the case the love of their clubs comes a close second. That love

Where Has The Magic of The FA Cup Gone?

Many years ago a schoolfriend of mine asked me to be the best man at his wedding, which was a huge privilege. While keen to accept the offer I wanted to know what date they had planned the ceremony, as

Let’s Get Physical – Time to Get Tough On Diving?

What are the characteristics that epitomise Australian sport? One of the most regular traits attributed to Australians is that their culture is down-to-earth. It has also been said that Australians have “a collaborative rather than individualistic culture and this teamwork,”

Brand Alignment: A Plus Or A Minus When it Comes to Australian Football?

Yesterday what many already knew became official, that the Football Federation of Australia had lost another sponsor, Hyundai. New CEO James Johnson must be wondering what he walked into having only stepped into the role in January. It is understood

Cultural Change Needed To Create Community Clubs

The National Premier Leagues competition in Western Australia has been running for four seasons and it is fair to say that it has failed to lift the game to the level that was promised. One of the key reasons that