The Cost of Winning
Winning in Sport today s everything. Almost any sports fan or past player will have heard the famous line by the American sportswriter Grantland Rice, who famously wrote that “it matters not who won or lost, but how you played
A Cry For Help, For ‘My Club’ and More Like It
The County Ground and Swindon Town may not hold happy memories for the mercurial genius Eric Cantona. The reason being that on the 22ndMarch 1994 the EPL Champions Manchester United came to Wiltshire, and were expected to stroll to three
Podcast #58 – Fandom, Do You CORF or BIRG? And So Much More.
If you are reading this you are no doubt a sports-fan, but what kind of fan are you and why are you loyal to your team? Our guest on this show is Brand and Reputation consultant David Mitchell fonder of
