For sports fans far and wide
Sports Marketing has become so big today that it has its own subdivision within the marketing industry. Businesses started linking themselves to sport as far back as the 1870’s. The tobacco industry was the first to really seize the opportunity
Few would disagree that the world has gone mad. Sport should be as it always was a refuge, a place where you could escape the politics and the stresses of everyday life. It was a release. Sadly now with the
We have all heard the saying ‘politics and sport don’t mix.’ Words attributed to Eric Heiden, the former long track speed skater, who won an unprecedented five individual gold medals, and set four Olympic records and one world record at
We have two guests on this show, as we delve into the topic of Pole sports. A week ago the Australian Pole Sports Federation held the national Championships in Penrith, New South Wales. We have featured Pole on NTFS on
The Feudal system was something that many of a certain age learned about at school in history lessons. It was a social and political system in the middle ages in which landholders provided land to tenants in exchange for their
