Losing its Lustre?
So often things are not as they may seem, and with the passing of time the truth can be distorted. In the modern world of marketers, spin-doctors and PR specialists this is even more the case today than it ever
No More Heroes Any More
They say that the heroes you have from the time you are 13 years old are the heroes that stay with you the rest of your life. Hopefully you have paused and thought about that for a second, and contemplated
The Decline of The Sports Report
The newspaper industry was without doubt one of the slowest to react to the dawn of the digital age. While some have now caught up and have a business model that not only works and is bringing in money, many
Sport Is Business – No, It’s Entertainment. Yet Do The Same Rules Apply?
Sometimes the world of sport can be confusing. To the majority sport is a pastime, an activity that they carry out on a regular basis for enjoyment, and not for money. To others sport is a business, where the chosen
Remaining Relevant.
Ever since the postponement of the Tokyo Olympic Games last year the future of the Games has come under much closer scrutiny. Many have echoed the thoughts of others who have questioned whether the current model is sustainable. The current
