For sports fans far and wide
“That is not the narrative we are trying to promote.” These were words uttered by a media manager in sport in the past month. Is this is what is wrong with sport today? People trying to tell a story that
Sports Marketing has become so big today that it has its own subdivision within the marketing industry. Businesses started linking themselves to sport as far back as the 1870’s. The tobacco industry was the first to really seize the opportunity
Few would disagree that the world has gone mad. Sport should be as it always was a refuge, a place where you could escape the politics and the stresses of everyday life. It was a release. Sadly now with the
The Feudal system was something that many of a certain age learned about at school in history lessons. It was a social and political system in the middle ages in which landholders provided land to tenants in exchange for their
What a world we have created! Millions of us around the world tune into various sporting events and marvel at the athletes performing at the highest level, often representing our nations. Most have made immense sacrifices along the way. They
