For sports fans far and wide
It was refreshing to hear someone say recently that there needs to be a shift in the attitude of State and National Sporting Associations, and that they need to “realise that they are in the customer service business.” That without
Why is the name Hans-Gunnar Liljenwall one that every sports fan should know? Hans-Gunnar Liljenwall was a Pentathlete from Sweden. His name is etched in sporting history as he was the first Olympic athlete to be suspended for using a
Welcome to another podcast – our 562nd show – in this our 20th year! As usual we are always looking for a different aspect of sport and in this show we believe we are talking about something that has been
“That is not the narrative we are trying to promote.” These were words uttered by a media manager in sport in the past month. Is this is what is wrong with sport today? People trying to tell a story that
Sports Marketing has become so big today that it has its own subdivision within the marketing industry. Businesses started linking themselves to sport as far back as the 1870’s. The tobacco industry was the first to really seize the opportunity
