For sports fans far and wide
There are many who question the evolution over the past 20-25 years of the Sporting Director, Technical Director or High Performance Director in sport. Do all levels of sport need such an individual? Which organisations and programs does such a
When it comes to the Olympic Games the International Olympic Committee is very specific as to what it views as a team event. Their definition of a team sport is as follows:• In team sports, the entire game or match
First of all apologies for the time between podcasts but a family bereavement too priority. So this show is slightly longer than normal. We are sure that you will find that it was well worth the wait as we have
There are many people who have managed to say things that make sense succinctly, and are then quoted regularly by the rest of us to sum up what we think or feel. One such quote is “You can please some
Sports Marketing has become so big today that it has its own subdivision within the marketing industry. Businesses started linking themselves to sport as far back as the 1870’s. The tobacco industry was the first to really seize the opportunity
