Boxed Into A Corner
There are many people who have managed to say things that make sense succinctly, and are then quoted regularly by the rest of us to sum up what we think or feel. One such quote is “You can please some
The Political Sponsorship Hot Potato
Sports Marketing has become so big today that it has its own subdivision within the marketing industry. Businesses started linking themselves to sport as far back as the 1870’s. The tobacco industry was the first to really seize the opportunity
NTFS#128 – Mental Health in Sport is Under Discussion, As Is World Athletics Paying Medallists in Paris
Mental health has become a big issue in sport in recent years. Yet are many of the issues being branded as a mental health problem are to many not really deserving of being labelled as such. We have been trying
“I think there’s just one kind of folks. Folks.”
Few would disagree that the world has gone mad. Sport should be as it always was a refuge, a place where you could escape the politics and the stresses of everyday life. It was a release. Sadly now with the
Time to Streamline Presentations?
The recent coverage of the World Athletics Championships in Budapest has to have been some of the best television coverage of a major sporting event in recent times, and helped Athletics immeasurably. It was slick, it was professional, and the
