Author: Ashley Morrison

Brand Alignment: A Plus Or A Minus When it Comes to Australian Football?

Yesterday what many already knew became official, that the Football Federation of Australia had lost another sponsor, Hyundai. New CEO James Johnson must be wondering what he walked into having only stepped into the role in January. It is understood

The Game they Play in Heaven Relegated to Hell

It is hard to believe that Rugby Australia finds itself in such financial trouble. That is the view of many sports fans. Their reasoning being that Rugby is played by the private school boys, the men from the top-end of

Inspirational Athletes – 9

To start with how many people can find Armenia on a map? Secondly how many people know what finswimming is? Finally, how many people have heard of Shavarsh Karapetyan? Shavarsh Karapetyan was born in May 1953 in Armenia’s third largest

Something’s Gotta Give

One thing that hopefully Australia has learned during this period in history is that too many tiers of Governance leads to confusion. We have had our Federal Government make an announcement, but then the State Governments have made their own

You’re Booked: Chuvalo A Fighter’s Tale

You’re Booked: Chuvalo A Fighter’s Tale

“You’re booked” is a series of recommended sporting reads by international sports commentator, Ashley Morrison. An avid book reader and sports lover, these reads are curated from his personal collection of over 1500 sports books. In this episode of “You’re