Don’t Be Fooled By Marketing Spin

We all know that marketers are the masters of changing facts to sell a product. There has been an advertisement airing featuring four of the Socceroos promoting the A-League sponsor and the league itself. The name of the advertisement and

A State of Indifference?

Western Australia has a proud footballing history. Fifty years ago this year the State became the first Australian representative team to compete in an Asian tournament, the Merdeka Cup in Malaysia. The Socceroos had been invited but had to decline,

Changing of The Guard But Will The Goals Be The Same?

Last week Football West announced the appointment of their new CEO, following the resignation of Peter Hugg, who had been in the role for six years. Mr Hugg left to become Head of Football at Football New South Wales. The

Time to Fulfil Potential in Malaysian Hockey

Malaysian Hockey is facing a very real dilemma, and one that is common in modern sport. It is a dilemma which in a country where manners and protocols are so important is enmeshed in cultural mores as well. In 2013